Hello Fresh!

HelloFresh is a meal kit delivery service offering fresh ingredients and recipes. The main customer base includes busy individuals and families valuing convenience, quality, and healthy eating.

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THE TASK

Evaluating and developing a personalized and seamless digital user experience for HelloFresh customers on mobile platform.

THE PRODUCT

A user-friendly and engaging meal kit delivery app for various devices. Features include intuitive navigation, interactive product details, and personalized recommendations based on user engagement and feedback.

MY CONTRIBUTION

  • UX lead for concept and design.​

  • Developed UX strategy, wireframes, and low-fidelity prototypes from ideation to implementation.​

  • Approached design solutions through the Design Thinking process — including evaluation, definition, ideation, and design (excluding testing).

  • Conducted user interviews and usability tests for optimized user journeys.​

  • Designed core app flows (checkout, product pages, navigation) and supported cross-team collaboration (DesignOps, Quality Assurance).​

  • Presentation of solutions for stakeholders.

Tools, I’ve used

  • Pen and Paper (Initial Sketching and Brainstorming)

  • Sketch (Wireframing, Prototyping)

  • Adobe CC (Bildbearbeitung)

  • InVision (Collaboration)

Whole case study can be read here.

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